Alice Smith, CIC

Managing Director

Contact Details:
(540) 334-4225


Alice joined the Holley Insurance team in 2018 and now serves as our Managing Director. She earned her Certified Insurance Counselor designation in 2021, which recognizes her as best in class.

"I am proud that I can help make people whole again when bad things happen" Alice replied when asked about her favorite part of her job. "At Holley Insurance, we genuinely care. We care about our clients. We care about each other. And we care about our community."

Outside of work, Alice can be found running through Rocky Mount, hiking local trails, kayaking, or simply relaxing at home with her family. She loves to travel - especially to music festivals and any place sunny.

A little known fact about Alice is that she is a licensed officient and has performed numerous wedding ceremonies - including one for the Holley family!